WTC More is a mall situated at World Trade Centre (HK), a commercial complex. Because the name by initial has no association with shopping or fun, when we’re approached with the branding task, we twist WTC to stand for ‘World Trend Circle’. It well fits a mall and its international positioning.
The new narrative is publicized to trendy shoppers in Hong Kong, thru a marketing campaign in a series of 12 images each with a story to tell.
Each design involves ‘Styling + Photography + Graphic Retouch of the Scene’.
As a mall, we’ve to be neutral with all tenants. Therefore, we’re required to design and tailor our own outfits for the models, instead of buying from any brand. It's a serendipitous experience to be fashion designers, thru wide research and study on clothing design, fabric, tailoring, accessories, make-up, hair and fashion trends.
Pop-Art Style for POSM
HARBOUR NORTH @ VIC Window Display
Concept Brochure for Leasing
It is a brochure to introduce a shopping mall project. Since it is situated at the Kai Tak Development Zone, which is full of potential and future facilities, we picture the mall as a 'Wonderland'.
The brochure is written and designed as a storybook. Hard fact about the property, geographic analysis, leasing information, are presented in a tone of fairy tale.
Brand Concept + Spacial Design
A 2-year project to imagine a new shopping mall from biz concept, naming, logo, advertising, spatial design to brand story. With inherent advantages of the mall and solid support from the client, we envision a unique mall, which promises customers to 'Shop Different'.
( POPWALK )
e-Brochure FOR LEASING
2009 to 2019
NEW TOWN PLAZA
Logo + Slogan + Image
2007 to 2011